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The partnership will strengthen the Acxiom-powered ‘Interact’ platform with enhanced audience creation, multi-channel engagement, and performance optimisation capabilities for clients.
The Middle East Communications Network (MCN) has revealed a strategic data partnership with Foxpush,
The Middle East Communications Network (MCN) has revealed a strategic data partnership with Foxpush, a leading adtech and data solutions provider, to deliver enhanced addressable media capabilities across the MENA region.
The partnership will empower MCN’s portfolio of clients with advanced data solutions and seamless multi-platform activation through privacy-first technology.
The collaboration will further strengthen the holding company’s ‘Interact’ platform – powered by Acxiom – with enhanced audience creation, multi-channel engagement, and performance optimisation capabilities.
Ghassan Harfouche, Group CEO, MCN MENAT, and President, McCann Worldgroup – APAC, said, “This partnership marks the launch of a multi-phase collaboration focused on combining an audience-first approach with cutting-edge data capabilities that transform how brands connect with consumers across the region. We are committed to continuously building and future-proofing our technology to deliver impactful solutions for our clients, rooted in local insight and global scale.”
Karthik Kumar, Managing Director, Acxiom MENAT, added, “The partnership with Foxpush represents a major step forward in our data journey, scaling addressable media, privacy-first targeting, and AI-powered audience solutions for our clients.”
Integrating MCN’s ‘Interact’ platform vision with Foxpush’s data infrastructure will deliver smarter audience solutions that drive precision targeting and measurable outcomes – positioning us at the forefront of MENA’s addressable media revolution.
Imad Jomaa, Founder & CEO of JGroup, said, “At JGroup, we believe in creating momentum where innovation meets impact. This partnership reflects our vision of building a digitally empowered ecosystem, one that connects technology, talent, and intelligence to drive real value for brands and communities across the region.”
The partnership will be implemented in phases, with initial capabilities launching in Q4 2025, followed by expanded functionality and enhanced AI-powered features throughout 2026.
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