Promofix

Technology

PFX decided to take programmatic buying to the next level and build its own MetaDSP that unifies the top leading DSPs, marketing technologies and exchanges into a single touch-point, creating a holistic view of the media ecosystem and offering the highest level of effectiveness & efficiency for advertisers where they can centrally optimize and monitor their campaigns in all its aspects with a high degree of automation.

Data

Smart marketers utilize information about their target audience to fine tune the message and delivery of their campaigns. More data typically reflects a more effective campaign. This is where “big data” comes into play.

PFX DATA gives advertisers access to multiple data dimensions for more effective targeting, measurement and insights.

Solutions

BRANDING

Build brand awareness and target the right audience

Your brand is your most valuable intangible asset. In today’s market, every company desires to project and transform its brand experience into measurable results.

At PFX, we deploy our best advertising strategies and network in order to ensure strong brand value and generate higher returns.
We work passionately to deliver the best results and guarantee your brand’s continued impact.

PERFORMANCE

Helping Great brands grow and drive higher revenues

Getting site traffic is great, but are you getting the most benefit out of it?
PFX Focuses on driving results by helping businesses to reach their revenue goals while maximizing ROI. From qualified leads to online purchases, we will optimize your full advertising funnel in order to increase conversion rates.

BRAND SAFETY & VIEWABILITY

Fraud and brand safety are inventory control issues, but PFX uses Several security levels to guarantee 100% brand safety

WHITELIST & BLACKLIST FILTERS

ANTI FRAUD SCORING

Typically, PFX manages fraud and brand safety through well maintained blacklists as well as whitelists, agreed deals, exchange and vendor-provided URL classifications. PFX Technologies rely on live data set and machine learning capabilities to combat fraud and ensure brand safety by drawing a combination of cookie behavior, known lists of suspicious data center IPs, dubious publishers and exchanges to identify untrusted publishers and suspicious traffic.

On another hand, our team leverages our real-time insight into live audience behavior across the entire internet to discern the differences between human and non-human traffic in order to filter and optimize accordingly, ensuring a minimum viewability rate of 70% up to 80%..