PFX decided to take programmatic buying to the next level and build its own MetaDSP that unifies the top leading DSPs, marketing technologies and exchanges into a single touch-point, creating a holistic view of the media ecosystem and offering the highest level of effectiveness & efficiency for advertisers where they can centrally optimize and monitor their campaigns in all its aspects with a high degree of automation.
It's spooktacular! It's Snap Ads!
For the first time in the region, Lebanon will host the much anticipated "SNAPCHAT WORKSHOP".
Discover how Snapchat can now provide ads through the magic of vision, audio, and creativity, in all exclusive session
Book Your Seat Now!
9:30 am - 12:30 pm
It's spooktacular! It's Snap Ads!
For the first time in the region, Lebanon will host the much anticipated "SNAPCHAT WORKSHOP".
Discover how Snapchat can now provide ads through the magic of vision, audio, and creativity, in all exclusive session
Book Your Seat Now!
3:00 pm - 6:00 pm
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What is PFX?
“Redefining Performance Marketing”
PFX Network, Part of Promofix, the digital arm of JGROUP Holding, partners with its clients providing bespoke marketing solutions, powered by technology, data & creativity.
"In the dynamic ad tech world, where capabilities are ever evolving, our experts can guide you to choose the most feasible solutions to meet and achieve your KPIs."
PFX Network suite of many products can cater to all objectives and support brands across their branding, awareness & performance brand safe campaigns.
50+
Employees
“We can help your business grow.”
what we do
-
Plan
-
build
-
optimize
-
achieve
Performance
Unique ad placements combined with exclusive targeting capabilities and supported by an unrivalled first party data layer
Performance
Unique ad placements combined with exclusive targeting capabilities and supported by an unrivalled first party data layer, allow state of the art engagement indexes, which ensure ads are delivered to users who are mostly likely to convert. Return of advertising spend (ROAS), is further enhanced by a 12 factor optimisation cycle seamlessly combined with app inclusion and app exclusion technology, enabling products owners to precisely target their core audience and reach new users.
Strategy
Developing strategies that connect your brand to the right consumer at the right time
Strategy
Developing strategies that connect your brand to the right consumer at the right time, by planning interaction and performance from the brief stage to executing the final customized solution.
Creativity
Constantly pushing the barriers of functionality and design.
Creativity
Constantly pushing the barriers of functionality and design. We create outstanding immersive ads, providing creative solutions to your business challenges, whilst capturing the consumer’s imagination to drive high quality engagement.
Reach
Promofix has access to over 3.7 billion users representing sixty-seven percent of all global online users
Reach
Promofix has access to over 3.7 billion users representing sixty-seven percent of all global online users, generating over, 77 billion Ad impressions enhancing 3.12 Quadrillion decisions a day.
Products
PFX – Network
PFX Network enable advertisers to serve their ads across its exclusive channels & publishers under different verticals. This network has the ability to maximize the advertiser’s ad revenue & performance by reaching the right target audience.
PFX – Network
Platforms
PFX-Display
Driven By Performance
While the new market has become increasingly connected and consumer-driven, presenting consumers with a coherent brand image and a compelling brand experience is an imperative and a core element in the success of any business. PFX Display works on refining your brand image and deliver the perfect brand experience to consumers.
PFX-Display
“ Turn your business around Drive impactful conversions ”
CPI – CPE – CPL – CPA
AI Driven predictive marketing
Quality traffic & data
Act-Alike Modeling
Brand Safe environment
GDPR Compliant
Platforms
PFX-Mobile
Engaging mobile experience
As technology evolves, so too does advertising. Mobile advertising is one of the most effective ways to reach consumers as mobile phones have become a vital component of daily life. PFX Enhanced mobile advertising Solution make it easier for marketers to target key audiences while there are on the go.
PFX-Mobile
SDK Integrated first party inventory
Unique Ad Placements: Responsive Ad creating first-party audience segments and data
Largest Push Notifications global provider
Granular Geo-Fencing
App Inclusions Targeting
Native Placements
Click to call / SMS
Opt-In users
Brand Safe environment
GDPR Compliant
Platforms
PFX-Video
Amplifying brand stories
Video advertising can be a great way to create an emotional connection to your brand and that is why you should make sure that your video is reaching the right people at the right time and at the right price. PFX Video connect its clients with more than 25 Ad Exchanges which allow them to reach consumers around the world across all devices.
PFX-Video
With a guaranteed View-through-rate of 80%, supported by a behavioral modeling Artificial Intelligence engine, which judges the user’s interest in the product.
Highest View Through Rates (VTR)
CPV – CPCV
Competitive Pricing
Moat | IAS integrated
AI Driven predictive marketing
Act-Alike Modeling
Brand Safe environment
GDPR Compliant
Placement Formats
Platforms
PFX – DATA
Smart marketers utilize information about their target audience to fine tune the message and delivery of their campaigns. More data typically reflects a more effective campaign. This is where “big data” comes into play. PFX DATA gives advertisers access to multiple data dimensions for more effective targeting, measurement and insights.
PFX – DATA
Platforms
PFX – Native
PFX Native advertising provides you with a simple, scalable solution that adds a personal touch to your advertising to tell a consistent story across devices. In-feed and in-article native ads match the unique look and feel of the publisher site, whether it's displayed on a smartphone, tablet, or laptop. This winning combination drives engagement, Click-Through-Rate (CTR), Cost-Per-Acquisition (CPA), and more to enhance your Omni channel campaign performance.
PFX – Native
Platforms
SMS Marketing
High-Quality Bulk SMS Services
Connect to multiple countries with a single interface and enjoy all the benefits of an industry-leading platform that ensures compliance and value.
SMS Marketing
SMS Marketing more convenient, impactful and cost-effective eventually maximizing your returns over investment.
Platforms
PFX – Social
Affluent audience access
Every brand is on Social Media as being online on social media is today’s news. Social Media is not a subset of the internet. Social Media is the internet, and if you do not exist on social media, you actually do not exist on the internet. Considered as one of the most powerful medium today, social media advertising could change your business forever and we, at PFX, have all the experience needed to give you the best out of it.
PFX – Social
Exclusive access to Top 200 financial websites
First Party Data / 100% owned inventory
No External Access / No Ad-Exchanges involved
Native Ads
Premium Finance audience
Reach decision makers across exclusive
premium publisher network – IN CONTEXT
100 Million monthly unique users
4 billion ads served per month
Brand Safe environment
GDPR Compliant
Platforms
Technology
Data
Smart marketers utilize information about their target audience to fine tune the message and delivery of their campaigns. More data typically reflects a more effective campaign. This is where “big data” comes into play.
PFX DATA gives advertisers access to multiple data dimensions for more effective targeting, measurement and insights.
Solutions
BRANDING
Build brand awareness and target the right audience
Your brand is your most valuable intangible asset. In today’s market, every company desires to project and transform its brand experience into measurable results.
At PFX, we deploy our best advertising strategies and network in order to ensure strong brand value and generate higher returns.
We work passionately to deliver the best results and guarantee your brand’s continued impact.
PERFORMANCE
Helping Great brands grow and drive higher revenues
Getting site traffic is great, but are you getting the most benefit out of it?
PFX Focuses on driving results by helping businesses to reach their revenue goals while maximizing ROI. From qualified leads to online purchases, we will optimize your full advertising funnel in order to increase conversion rates.
BRAND SAFETY & VIEWABILITY
Fraud and brand safety are inventory control issues, but PFX uses Several security levels to guarantee 100% brand safety
WHITELIST & BLACKLIST FILTERS
ANTI FRAUD SCORING
Typically, PFX manages fraud and brand safety through well maintained blacklists as well as whitelists, agreed deals, exchange and vendor-provided URL classifications. PFX Technologies rely on live data set and machine learning capabilities to combat fraud and ensure brand safety by drawing a combination of cookie behavior, known lists of suspicious data center IPs, dubious publishers and exchanges to identify untrusted publishers and suspicious traffic.
On another hand, our team leverages our real-time insight into live audience behavior across the entire internet to discern the differences between human and non-human traffic in order to filter and optimize accordingly, ensuring a minimum viewability rate of 70% up to 80%..
Media representatives
FoxPush
Users & Insights
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15 M
Unique users in the network
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169M
Requests to the servers
Ads
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1 M
In-stream ads served
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9 M
Display ads served
Bein Sports
Video views
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3.2 M
Website video views
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2 M
Mobile video views
Website
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+19.3 M
Desktop users per day
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+29.5 M
Mobile users per day
Blis
Information
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75
Markets
-
1 B
Devices reached
Why Blis?
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100K
Locations per second
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1/7th
World's population reached
Snapchat
Application
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3.5 Billion
Snaps created per day(average)
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60%+
Of daily active users create a Snap every day, on average
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49+ minutes
Spent per day, on average
-
265 Million
Daily active users
Captify
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2.2B
Consumers across the globe,
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1st
Party consumer search data outside of Google,
Its unique technology understands the intent of consumers across all channels
-
Voice Search
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In-app search
IconPeak
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800K
Monthly post-install events
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2
Trillion monthly display impressions
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15B
Clicks analyzed per month
-
ANTI FRAUD
Multilayer tools for monitoring and prevention of suspicious behavior
Leading news website in lebanon
Application
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+1 Million
Android users
-
+0.8 Million
IOS users
Website
-
83,753
Desktop users per day
-
325,565
Mobile users per day
3.9 M Likes
1.39 M Followers
621 K Subscribers
Leading news website in lebanon
Application
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50 K
Android users
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50 K
IOS users
Website
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30,183
Desktop users per day
-
71,381
Mobile users per day
780 K Likes
859 K Followers
Leading News Website in Iraq
Application
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5.8 Million
Android users
-
2.3 Million
IOS users
Website
-
13,581
Desktop users per day
-
66,310
Mobile users per day
3 M Likes
2.82 M Followers
1 M Subscribers
Case studies
Auto
Entertainment
Fashion & Retail
Finance
FMCG
Food & Beverage
Real Estate
Sport, Health & Fitness
TELCOS
Travel
Luxury
Auto
FMCG
F&B
Real-estate
Retail
Electronics
Lipton
Jeep
Real-estate
ECOM
FMCG
Selected partners
Get in touch!
