September 8, 2021 - 8 mins read

beIN partners with Snap Inc

To bring coverage of FIFA World Cup Qatar 2022 and football highlights to Snapchat

Snapchatters in MENA will now be able to follow beIN SPORTS’ football highlights on Discover, and enjoy every game, goal, and memorable moment from the current sports season, all the way to the FIFA World Cup Qatar 2022TM

Discover partnership

Doha, Dubai: beIN SPORTS, the flagship sports channel from beIN MEDIA GROUP (“beIN”) and Official Broadcaster of the FIFA World Cup Qatar 2022TM for all 24 countries in Middle East and North Africa (MENA) and France, have partnered with Snap Inc. to bring the best of their football coverage to Snapchat. The Discover partnership will see beIN SPORTS launch dedicated football highlights shows covering all the best moments from the ongoing football season and the FIFA World Cup Qatar 2022TM.

The agreement was signed today at beIN’s MENA headquarters in Doha by Mohammad Al-Subaie, CEO of beIN MENA, and Hussein Freijeh, Snap Inc.’s General Manager – MENA.

During the ongoing European football season, Snapchatters across the region will be able to watch beIN SPORTS coverage of top tier football leagues, including the UEFA Champions League, English Premier League, Bundesliga and Ligue 1 through a dedicated weekly football highlights show. They will also have access to a “Weekly Off-Season” show outside the European football season, featuring general sports and sports news content. The content offering will be further ramped up during the FIFA World Cup Qatar 2022TM through a dedicated show covering all match highlights, moments, and every single goal on Discover.

Commenting on the partnership, Mohammad Al-Subaie, CEO of beIN MENA, noted: “The passion that fans in the MENA region have for football is unparalleled. We are gearing up for arguably the most remarkable year in beIN’s history – broadcasting the greatest football event in the world, and through technology partners such as Snap Inc., we are bringing football fans closer to the game. Our unmatched footprint will provide fans with extensive coverage of the various football leagues, including the FIFA World CupTM, and help us continue to expand our presence in the region”.

Hussein Freijeh, General Manager, MENA at Snap Inc., said: “We are thrilled to extend our international partnership with beIN SPORTS to the MENA region and bring their award-winning football coverage to life on Snapchat. As the custodian of sports in MENA and the Official Broadcaster of the FIFA World Cup Qatar 2022TM in the region, this partnership allows the Snapchat community to follow their favourite football teams, matches, and moments from the comfort of their phone – ensuring they don’t miss an instant. As our audience in the MENA region continues to grow, we are committed to serving them through interactive and engaging content experiences on our platform. We are excited to innovate with beIN SPORTS to bring their coverage to life and create unmatched fan experiences”.

beIN SPORTS distribution show on Discover

The beIN SPORTS show on Discover will be distributed in UAE, Saudi Arabia, Algeria, Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Palestine, Qatar, Tunisia, Yemen, Djibouti, Mauritania, Somalia, South Sudan, Syria, Sudan, and Chad.

beIN operates across 5 continents and 40 countries - including all 24 countries in MENA. Across its 32 beIN SPORTS branded MENA channels alone, it broadcasts 552 hours of daily sports content from its expansive portfolio of over 40 core premium sports rights, as well as showcases mammoth blockbusters and Arabic-language content as part of its wider entertainment offering across 11 beIN Entertainment branded channels.

The Snapchat community continues to grow rapidly, increasing by 18% year-over-year to 347 million daily active users, as of Q2 2022, with growth in all key regions globally. Overall time spent watching content globally grew year-over-year, and Snapchat continues to reach over 90% of 13 to 24-year olds and 75% of 13 to 34 year-olds in over 20 countries globally.


beIN MEDIA GROUP is a leading independent global media group and one of the foremost sports & entertainment networks in the world. The group distributes and produces an unrivalled array of entertainment, live sport and major international events across 5 continents, 40 countries and in 9 different languages spanning Europe, North America, Asia, Australasia and the Middle East & North Africa (MENA).beIN MEDIA GROUP’s flagship sports network, beIN SPORTS, holds the single largest portfolio of sports rights of any global broadcaster; and through its iconic MIRAMAX film studio, beIN holds an extensive library of Hollywood blockbusters while having a growing presence in series and movies production and distribution, as well as in the digital space. beIN MEDIA GROUP acquired Digiturk, the leading pay-tv operator in Turkey, in August 2016; and now has over 55 million subscribers worldwide.

About Snap Inc.

Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.